So, I decided to start at the top with perhaps the largest, most well known and best company: Warner Bros.
Warner Bros was first established in 1923 by the four Warner brothers: Sam, Harry, Albert, and Jack. It all began when they acquired a movie projector and showed films to the people of a mining town in Pennsylvania.
Over the years Warner Bros have produced some of the biggest films, cartoons, and television programmes in history such as: Harry Potter, Looney Tunes, and Friends.
Warner Bros usually applies a vertical integration as rather than speak with lots of minor companies for different stages of production they usually have a department for each already within the company.
Marketing:
Warner Bros market their films through more expensive methods such as on the sides of busses, TV adverts, magazine interviews with the stars, and appearing on chat shows to promote an upcoming film.
The main way Warner Bro films earn their money is through the cinema, this may be because they once owned a large chain: Vue cinemas themselves. This gave them control over how well they advertise, long they play, and amount of times they show their own films compared to another companies.
Over the century, Warner Bros has produced some of the largest and most successful films in history.
Such as: Harry Potter, Batman, and The Matrix.
As of 2013 Warner Bros' revenue is estimated at $12.3 billion.
In recent times, Labour Leader: Ed Milliband has stated that media companies are slowly losing power as developments through the internet are causing rapid change in the way we consume news. Due to the fact that people are allowed to post as they wish online, media companies such as Warner are slowly losing their grip over what the public consume and news can be spread far quicker through means of online methods than it ever could by means of mail and newspaper.
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