Audience Research

 I decided to do some research that would help us with our target audience.

 

 I found that there a multiple theories that link in with audiences. One of these is the 'mass and niche' theory. This theory implies that some films are made 'for the mass' this means that the film would cover a wide age range, ethnicities etc and multiple types of audiences would enjoy it.

 

The 'niche' idea is the thought that a film is made for a specific audience and only the target audience would find the film enjoyable. These are two key ideas that we need to take note for when producing our film: are we going down the mass or niche route?

There is also the Hypodermic Needle Theory. This theory implies that mass media has a direct,