Saturday 28 March 2015

Warp films

Warp films is an independent film company based in Sheffield, London and also has an office in Melbourne, Australia. 

Warp first started off as a record company however when it received funding from NESTA it decided to produce a number of short films.
Due to the company being independent and not as large as Warner Bros they have to adopt the horizontal method and will contact several different companies to deal with the production of each part of the film they are working on. 

Warp distribute its films through companies such as Optimum Releasing and over in the US, distributors won't be willing to shot Warp films in the larger and popular cinemas. Instead, they will be in the less attended cinemas and only shown at certain times throughout the day.

Distributing through Optimum Releasing allows for a better way of cross media converging as films on DVD were released under four strands: Optimum Releasing (new theatrical releases), Optimum Home Entertainment (new DVD and Blu-ray releases), Optimum Classic (DVD re-releases of back catalogue films), and Optimum World (new and back catalogue world cinema releases). The latter three appear to be still be in use, despite the company's name change.

Funding for Warp is also considerably low compared to that of Warner, with their largest budget film being '71 that cost £8.1 Million whereas Warner Bros invested over £1 Billion to the entire Harry Potter franchise, 
 
Recently Warp Films has produced '71 a British historical action film set in Northern Ireland despite being filmed across various locations in England such as: Sheffield. The film had to based in England because the story line focused on the Catholic- Protestant divide. This shows that Warps audience would be British, compared to companies such as Warner who wouldn't produce a film based on this story line because their films are applied to that of a global audience. '71 was received well by critics averaging 7.7/10 on Rotten Tomatoes. It also won best director at the British Independent Film Awards. The star of the film: Jack O'Connell won the Rising Star Award at BAFTA 2015, this shows that smaller production companies are gaining more attention and are capable of doing so.

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